Jollofe Foods provides high-quality Afro-Caribbean chilled and ready-made food for the diverse ethnic market within the UK.

After joining East London Business Place they required support with their sales and marketing in order to grow their business and to better understand the needs of their prospective clients. This provided an opportunity to renew their company policies, ensuring they were fit to supply, and highlighted a support requirement with tendering for major public sector contracts.

A comprehensive and robust marketing plan and strategy was developed which enabled the company to position themselves strategically as a key provider of Afro-Caribbean meals.

Through the support of East London Business Place, Jollofe have recently won a substantial contract providing Afro-Caribbean ready meals within the London borough of Greenwich.

This capacity is set to grow as they expand their range and product offerings and explore new avenues such as launching a meals on wheels service. They are also building strong relationships with major in-store restaurants.
Jollofe are a great success in this burgeoning market and within the Afro-Caribbean sector where there is expected to be substantial growth.

They are now well positioned to establish themselves as a key provider of ready-made Afro-Caribbean meals in the future.